Xfinity Retail: Olympic Games 2020
When the Olympic torch was lit, we made sure the flame burned bright in every Xfinity store across the country. The ask? Transform retail spaces into a celebration of athletic excellence, hometown pride, and lightning-fast connection, just like Xfinity’s own promise.
We designed a complete Olympic takeover, fusing the iconic energy of the Games with the modern, tech-forward world of Xfinity. Hero window displays turned passersby into spectators, showcasing bold, larger-than-life Team USA athletes. Inside, walls wrapped in dynamic graphics and digital screens pulsed with highlight reels, athlete stories, and the speed that only Xfinity could deliver.
Interactive demo zones let customers “feel the thrill” through product experiences tied to the sports they loved—because streaming the 100-meter dash should be as fast as running it.
From signage to storytelling, every detail was curated to immerse customers in the Olympic spirit, while quietly reminding them that the same drive for speed, performance, and connection lives at the heart of Xfinity. The result? A retail experience worthy of gold.
The Hurdles
The 2020 Games were postponed, rosters shifted, and several athletes we’d secured as campaign faces never made it to the starting line in 2021. On top of that, the world was still in a pandemic haze, foot traffic to retail was a fraction of normal, and consumer mindsets were focused more on safety than shopping.
Our Relay Strategy
We pivoted fast. Athlete storytelling shifted from single personalities to celebrating the spirit of Team USA as a whole, ensuring the campaign stayed evergreen and relevant, no matter who took the podium. In-store experiences were redesigned to be visually bold from the outside, so they worked just as hard for the window shopper as they did for those stepping through the door.
The Podium Finish
Even in an uncertain climate, the campaign delivered, helping Xfinity sell the most mobile phone plans in company history during the activation period. Proof that even when the playing field changes, the right idea still wins gold.
