Problem

Xfinity had a refreshed brand identity and needed to bring it to life in a bold, immersive way across every retail store nationwide.

The challenge was creating a consistent, memorable experience at scale.

Solution

We transformed Xfinity stores into living expressions of the brand by turning the very technology they sell—tablets, TVs, and interactive displays—into digital canvases. The idea: make every touchpoint part of one cohesive ecosystem.

Impact:

Every screen spoke in a single brand voice, transforming stores into immersive environments rather than simple refreshes. The result was a seamless, unmistakably Xfinity experience that felt like a full-scale takeover in every location.