CenturyLink Boostbox
CenturyLink Sponsorship Integrated Campaign: Experiential
The Ask
Concept, design, and produce immersive experiential marketing assets for CenturyLink to amplify their partnerships with select NFL teams during the 2019–2020 season, creating a fan experience that lived both in-stadium and online.
The Solution
We created the CenturyLink Boostbox campaign: an integrated, multi-channel experience designed to supercharge NFL fandom. Each week of the season, digital and social platforms drove fans to enter for a chance to win the ultimate team-specific Boostbox.
Every Boostbox was curated to reflect the personality, traditions, and energy of the home team’s fan base. From exclusive merchandise to once-in-a-lifetime experiences, each prize pack brought fans closer to the game they love.
The result was an experiential platform that transcended the stadium walls: connecting CenturyLink to the emotion, ritual, and excitement of game day, while giving fans a tangible way to feel part of their team’s story.
We created Pre-Roll & Brand Videos for each team within our partnership. These videos showcase the benefits of CenturyLink for your home and business.
Additionally, we created social posts for Tyler Lockett, Emmanuel Sanders, and Kirk Cousins to promote on their Instagram, Twitter, and Facebook pages. These posts drove traffic directly to the Boostbox landing pages.
