Kenmore “Be Amazing” Rebrand Campaign
Wouldn't it be amazing if you could control your appliances from anywhere? Well, it's amazing what you can do with Kenmore. The Kenmore products are amazing, because they let their users go about their day and continue to be amazing. Not only did this campaign increase sales and foster a new partnership with Amazon, but it helped motivate the internal staff of engineers and product designers to push their designs further to be more amazing.
I worked on this campaign alongside some really awesome people. Jeff Polaschek, John Nussbaum, and Jon Eckman. For a full download of the campaign, check out the article on AdAge, and full list of credits here.